Built by flooring
professionals for the
flooring industry

It’s what makes FloorForce different than every other digital marketing company. Sign-up today to learn more about how we can help your flooring business.

Our Mission

We help flooring retailers drive more leads to their business. This is the primary purpose for FloorForce and our driving principle. We create, design, develop, and measure our retailers' success in the digital world to drive more traffic, engagement, and conversions.

We are constantly investing in software, to empower our clients, to thrive, in the rapidly changing floor covering marketplace.


beginning quoteI’ve worked at FloorForce since we were a tiny startup sharing an office with two other companies. Now we have over 150 people on the team dedicated to helping flooring retailers grow their business. It’s gratifying to be part of a company that’s helping move the industry forward.end quote

Zan Fisher

Senior Enterprise Manager
Inside of the New York office
Florida office
New York office
FloorForce employees

Our Leadership

Todd Saunders
Todd Saunders
Chief Executive Officer
Dan Pratt
Dan Pratt
Chief Operating Officer
John Weller
John Weller
Chief Innovation Officer
Justin Jones
Justin Jones
VP of Engineering
Ed Lopez
Ed Lopez
VP of Sales
Kate Tateishi
Kate Tateishi
VP of Enterprise

Our Locations

Florida location

Florida Office
1819 Main Street, Suite 102
Sarasota, Florida 34236

New York location

New York Office
160 Varick Street, Suite 1202
New York, New York 10013