Even in today's digital age, there are many reasons why a flooring retailer may convince himself that having a professional and up-to-date website for customers doesn't apply to the flooring industry. He or she may think that because they don't use a computer, neither do their potential customers. Or maybe that it's not within the budget and not worth the trouble of creating a new website. Well, I'm here to clear up these misconceptions and to tell you that if you don't start establishing your digital footprint now, you're going to be left in the dust to your competitors.

Below are the top 5 reasons why your company needs a professional website no matter the size of your business.

1. Your Business Will Gain More Credibility

Consumers now more than ever use the internet to search for products and services. Having a professional and well-designed website will give your business credibility and inspire even greater consumer confidence in the reputation of your business. Without an impressive website, your potential customers would most likely go to your competition.

2. Online Retail Sales Continue To Grow

According to a recent report from Forrester Research Inc, U.S. online retail sales will grow 57% by 2018. That's $414 billion dollars! In 2013, dollar growth was at $263 billion. Clearly, the numbers show that businesses not embracing online retail, will soon join the ranks of the dinosaur. This growth is being fueled by the increase in shopping by consumers on mobile phones and tablets, thus having an up-to-date website with mobile platform capability is a must.

3. A Professional Website Can Save You Money

Although the cost of designing a website varies, once it's completed, the month to month maintenance is extremely affordable. If you're a small business owner, you may think that you can't afford a professional looking website, but i'm here to tell you, you can't afford NOT to. Consider the cost of a limited-range newspaper ad, when you consider the unlimited potential market you can reach with a website, you can see that spending your money online is a very cost effective strategy.

4. Increase In Google Search Results For Your Business

Having a professional and properly designed website can make a huge difference on how Google and other search engines identify you. Website navigation refers to all the links on your site and how visitors navigate from page to page. Visitors and search engines both rely on good navigation to get around your site. A professional website will have correct navigation code, Image Optimization and properly researched keywords that are relevant to your location and placed on the back-end of your website. This is called Search Engine Optimization (SEO) and can have a large impact on the success of your online business if correctly executed.

5. Provides A Platform To Showcase Your Work

A Website is a great place to showcase your best work and inventory within the flooring industry. By including an image gallery and product catalog along with customer reviews, you can demonstrate what makes your business so unique and allows potential customers instant access to your business 24 hours day / 7 days a week.

As you can see, the future of your business is largely dependent on the success of a professional website and its search engine ranking. To take your flooring business to the next level, visit FloorForce today to setup a FREE consultation. We are the best online marketing solution for the floor covering industry.

Written by Kyle Trottier
SEO Specialist