Every business, no matter how big or small, has goals. Maybe they’re sales goals. Maybe they’re efficiency goals. Maybe they’re growth goals. Whatever they are, they’re incredibly important—because without effectively setting and meeting goals, you can’t propel your business forward. 

But we know this is easier said than done. It can be very difficult to set goals that are focused, appropriate, and effective. That’s why today, we’re going to show you how to create compelling goals for your flooring business using the “SMART” method.

So what is a SMART goal?

SMART is an acronym that stands for:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely

When setting goals, use these adjectives to guide your decision-making. Think of them as a checklist for creating goals that are effective and actionable. The more effective your goals are, the more likely they are to produce real results. 

Now let’s dive into each adjective of the SMART system.

1. Specific: What do you want your goal to accomplish?

The first step in setting a SMART goal is to be specific. What exactly do you want to accomplish? A clear-cut objective will help focus your staff’s energy and avoid confusion. If your entire team is working toward the same clear result, it becomes much easier to achieve.

2. Measurable: How will you track your goal’s progress?

If you set a goal but have no way to measure its progress, there’s no way to know if you’re succeeding. Every goal needs clear metrics to track its success. Plus, following this progress is a great way to motivate you and your team.

3. Attainable: Is your goal practical?

It’s natural to want to set lofty goals. But if those goals aren’t reachable with the assets you have, you may be setting yourself up for failure. We’re not saying that high goals are unattainable. You might just need to set smaller SMART goals to get there.

4. Relevant: Does this goal match your current business needs?

A relevant goal should align with your flooring business’s current objectives. If your goals aren’t relevant to your business, why are you trying to achieve them in the first place? 

5. Timely: When should this goal be achieved?

Every SMART goal should include a timeframe. Having a goal with no set window for completion invites procrastination and forgetfulness. It can also make it more difficult for your business to achieve related goals.

So how can SMART goals help your flooring business?

Here are some simple examples of how you can use SMART goals.

  • Hiring a new salesperson or flooring installer.
  • Creating a better customer service process, both before and after the sale.
  • Promoting a new product.
  • Opening a second location.
  • Creating a social media account and keeping it relevant.
  • Increasing your number of online reviews.
  • Optimizing your flooring website.

You probably have endless objectives for your flooring business. And that’s great! Using the SMART system, you can focus them into effective, appropriate, and actionable goals. 


We hope this has been a helpful guide to setting SMART goals. Now, think about what matters most to your flooring business and set SMART goals to get there! With your newly-focused objectives, we know you’re going to reach new heights in 2021.

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Broadlume's Associate Director of Content Marketing, Samuel is a former travel writer, English teacher, and semi-professional trivia host. When he’s not creating content, he can be found doing crosswords, drinking coffee, and petting the office dogs.

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