FloorCon 2021 is almost here, and we couldn’t be more excited! Packed with top vendors and experts from across the flooring industry, this is one event you won’t want to miss.

But FloorCon is more than just a trade show and a few keynote speakers. With an attendee experience specifically catered to independent flooring dealers who want to grow their business, FloorCon is a true celebration of the flooring industry as a whole. 

Still on the fence? Here are 5 reasons you need to attend FloorCon 2021.

#1. You’ll Network With the Best in the Business

You know the old saying—it’s not what you know, it’s who you know. And at FloorCon, you’ll get the chance to swap tips and talk shop with the very best minds from every corner of the flooring industry and beyond.

You’ll meet industry titans like Jason Goldberg, get to know representatives from over a dozen of the most prominent flooring manufacturers (like Mohawk and The Dixie Group), and connect with dealers like you from all across the country. 

#2. You’ll Learn About the Modern Consumer Journey (And Get an Edge Over the Competition)

From website to showroom, the way consumers purchase flooring is changing by the day. At FloorCon, we’re going to dive deep into exactly how the consumer journey has changed and exactly what you need to do in order to modernize your business and sell more floors.

You’ll get the lowdown on all the digital tools you’ll need, with hands-on training from experts across the flooring and tech industries. We’ll walk through the entire consumer journey one step at a time, from getting customers in the door to building relationships after a sale. 

#3. You’ll Get the 411 from Industry Leaders

They say a convention is only as good as its vendors. (Wait, do they say that? Anyways…) 

We’re excited to have so many representatives from some of the top manufacturers and brands across the flooring industry. Here’s just a taste of who you can expect to rub elbows with at FloorCon:

  • Mohawk
  • Bella
  • Ardex
  • DecoVita
  • Flexitions
  • Kaindl
  • Nature Home
  • Nourison
  • Teragren
  • International Wholesale Tile (IWT)
  • The Dixie Group
  • United Weavers
  • Valley View
  • HF Design
  • AHF
  • Amaz 
  • Wagner Meters 
  • Rollmaster
  • Retail Lead Management (RLM)
  • Creating Your Space (CYS)

#4. You’ll Be Treated to a First-Class Guest Experience 

A trip to sunny Sarasota, Florida in the middle of November? That sells itself, if you ask us! But in case you needed more convincing, FloorCon is more than just a late-fall getaway. 

FloorCon attendees will receive negotiated rates at some of Sarasota’s finest hotels, complimentary top-flight meal service, admittance to open bars on the picturesque Sarasota waterfront, and so much more!

#5. You’ll Be One of the First to Experience the Industry’s Only All-in-One Digital Platform

Ever since we acquired Retail Lead Management (RLM)—the flooring industry’s #1 CRM—we’ve been working on something really special. 

And now, we’re excited to reveal the first all-in-one digital platform for flooring dealers—created to give you the tools you need to drive sales, reach new customers, and supercharge your business. 

If you’re looking for the silver bullet that will blow your competition out of the water and help you beat the big box stores, this is it.

We Can’t Wait to See You There!

Phew! With this many reasons to attend FloorCon, it’s no wonder tickets are going fast. 

Still haven’t booked your spot yet? Don’t miss out! Purchase your tickets for FloorCon 2021 today

FloorCon 2021 will take place November 17–18th, 2021 in Sarasota, Florida. All necessary precautions as outlined by the Florida Department of Health will be observed in order to keep attendees safe and healthy.

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Associate Copywriter at FloorForce (and its parent company, Broadlume), Bo is an avid traveler, former English teacher, and all-around extrovert. When he’s not writing, you'll usually find him wherever a soccer game is on, or listening to deep-dives on the latest Marvel Studios production.

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