When is the last time you used the Yellow Pages to find a local business? One of the new ways customers find retailers is by using Online Directories!
Floorforce not only builds websites, but they will also help you create the look and the feel that portrays your company's strengths and unique personality. They will also create banners, promotions and graphics to give you the first class look and feel of the best retailers in the world.
Retailers regularly ask me if they need additional or ongoing Search Engine Optimization for their websites. I always answer this question with a question of my own: Are you happy with the amount and type of customers your website brings to your store?
Having been in this business for 20 years, I have seen the rise and fall of many Flooring Empires firsthand. The consolidation of the carpet manufactures brought many benefits and challenges to today's independent retailers.
The first time I heard this question it seemed like a logical question and my mind quickly visualized a fisherman using two nets instead of one. However, I also had to ask myself, if it was a good idea why wouldn't everyone have multiple websites?
So, I took this question to the FloorForce SEO (Search Engine Optimization) Team and this is what I learned:
During my research I have found that most business experts agree that a small business should tout their smallness. Small businesses are able to speak to consumers in a much more personal way, reflecting their understanding of the local market and the personality of the owner.
When the switch was made over 80 Million businesses were taking advantage of the free listing service. On May 30th, Google Places was replaced by Google+ Local.
Google+ Plus Local pages are much more robust than the former Google Places pages and will allow you to feature more of the things that make your company stand out. The old review system has been replaced with the Zagat rating system. You can add followers, message them, share photos, videos and post unlimited information about your company.
Today, Independent flooring retailers are fighting perception. The Box stores and Mega Retailers have done a great job convincing consumers that they are a more convenient place to shop and have better prices. Most consumers also have an ongoing relationship with the box stores, and as you know, the box stores spend millions on advertising. This means that their websites and messaging are continually in front of the eyes and in the ears of consumers who are spending money on home improvements.