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Is your Website Helping you or Hurting you?

By John Weller on Oct 17, 2013 2:24:00 PM

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20 Online Directories For Local Marketing

By John Weller on Sep 19, 2013 9:24:00 AM

When is the last time you used the Yellow Pages to find a local business? One of the new ways customers find retailers is by using Online Directories!

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You only get one chance at a first impression…

By John Weller on Sep 2, 2013 3:05:00 PM

Your website has recently become the most important advertisement and Showroom you own. Studies show that 93% of consumers will only commit to traveling to a showroom after they have become comfortable with a business through a visit to their website. The average consumer will spend less than one minute on your website to decide if they are going to stay or visit another company's website.

Floorforce not only builds websites, but they will also help you create the look and the feel that portrays your company's strengths and unique personality. They will also create banners, promotions and graphics to give you the first class look and feel of the best retailers in the world.


John Weller
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6 Important Facts you should know about SEO

By John Weller on Aug 12, 2013 1:29:00 PM

Retailers regularly ask me if they need additional or ongoing Search Engine Optimization for their websites. I always answer this question with a question of my own: Are you happy with the amount and type of customers your website brings to your store?

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The Independent Retailer Revolution That Could Change Everything!

By John Weller on Jun 25, 2013 2:09:00 PM

Having been in this business for 20 years, I have seen the rise and fall of many Flooring Empires firsthand. The consolidation of the carpet manufactures brought many benefits and challenges to today's independent retailers. 

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Are two websites for one business a good idea??

By John Weller on Jun 17, 2013 3:10:00 PM

Many flooring retailers ask me if having two or more websites for their retail store will really help bring them more customers.

The first time I heard this question it seemed like a logical question and my mind quickly visualized a fisherman using two nets instead of one. However, I also had to ask myself, if it was a good idea why wouldn't everyone have multiple websites?

So, I took this question to the FloorForce SEO (Search Engine Optimization) Team and this is what I learned:

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10 Important Things to Consider When Designing A Flooring Website

By John Weller on Jun 11, 2013 2:25:00 PM

Obviously, the purpose of your website is to lead consumers to your business and convert them into customers. Some people say they want their website to make their businesses look larger.

During my research I have found that most business experts agree that a small business should tout their smallness. Small businesses are able to speak to consumers in a much more personal way, reflecting their understanding of the local market and the personality of the owner.

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Set up your free Google+ Local account today!!!!!

By John Weller on Jun 3, 2013 2:00:00 PM

When the switch was made over 80 Million businesses were taking advantage of the free listing service. On May 30th, Google Places was replaced by Google+ Local.

Google+ Plus Local pages are much more robust than the former Google Places pages and will allow you to feature more of the things that make your company stand out. The old review system has been replaced with the Zagat rating system. You can add followers, message them, share photos, videos and post unlimited information about your company.

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5 Key Components of a Great Website

By John Weller on May 21, 2013 1:26:00 PM

Last Tuesday, May 14, Mohawk University invited FloorForce ® to do a webinar presentation. We covered consumer trends in e-commerce, mobile shopping, and what your website needs to compete with the box stores.

   Watch Video

   Download PDF: 5 Key Components of a Great Website
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Customer Reviews: Your Silver Bullet Against Box Stores

By John Weller on Apr 10, 2013 3:47:00 PM

Today, Independent flooring retailers are fighting perception. The Box stores and Mega Retailers have done a great job convincing consumers that they are a more convenient place to shop and have better prices.  Most consumers also have an ongoing relationship with the box stores, and as you know, the box stores spend millions on advertising. This means that their websites and messaging are continually in front of the eyes and in the ears of consumers who are spending money on home improvements.

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