When Deby Winter opened Carpet and Tile Warehouse in 1997, digital marketing barely existed. In fact, as she points out, “it was practically when emails first became a thing.”
So when Deby partnered with FloorForce in 2014, it represented a significant turning point—not just for her business, but for the flooring industry as a whole.
By then, Deby had been overseeing marketing efforts for her Vero Beach, Florida store for almost two decades. But with the internet becoming more and more important to consumers, she knew she had to make a change.
Her website simply wasn’t working, and she wasn’t getting the leads she needed. Deby tells us “it [the website] wasn’t driving any traffic, it wasn’t creating any interest, it wasn’t showing up in Google searches.”
And with so many constant advances in digital advertising, Deby was no longer able to effectively guide her business’s marketing strategy. Frustrated, she turned to FloorForce for help.
FloorForce immediately moved to update Deby’s online presence. With more consumers beginning their buying journeys online and via mobile devices, it had never been more important to optimize websites for mobile use and embrace SEO—a trend that continues to this day.
As Deby tells it “the minute we launched our FloorForce website, we saw a tremendous change in the amount of traffic that we received and the number of people that were telling us they were finding us on Google. That has become the number one source for finding us.”
But moving Carpet and Tile Warehouse onto a responsive, state-of-the-art web platform and improving its search engine visibility was just step number one. Creating a holistic and top-notch digital marketing strategy was next.
After FloorForce launched Carpet and Tile Warehouse’s Google PPC campaign, Deby’s business saw a:
Just as impressively, FloorForce was able to maintain a CPL (cost per lead) of $50 or less just 1 month after launch, and for a full 8 months straight.
Deby wasn’t just happy with her excellent PPC results. She was also thrilled with FloorForce’s balance of expertise and autonomy, which helps her understand and guide her marketing efforts every day.
“One of the things I really love about FloorForce is that you have people who have experience working with Google, understanding [Google Ads], understanding SEO,” she explains. “And I started to see the results and the changes in our business.”
Deby was one of FloorForce’s earliest customers, and she’s still one of its biggest champions. “We’re so grateful for everything that FloorForce has done for us, for our business, and how easy they make it to work with them,” she says. “I can’t wait to see what they make available to us dealers next.”