Digital Marketing Budget Calculator-copy


Annual Revenue


Marketing Investment

% of Revenue Spent on Marketing

Digital vs. Traditional

% of Total Marketing Budget Spent Digital



The Correct Budget

“It’s common for small businesses with revenues less than $5 million to allocate 7-8% of their revenues to marketing, splitting that between brand development costs such as websites, blogs, sales collateral, and promotion costs, as well as campaigns, advertising, and events. Never base your marketing budget simply on what’s left over after covering all other expenses.” - Forbes May 2, 2017


In 2017 earnings reports of these numbers were reported by Seeking Alpha financial services:

  • Lumber Liquidators invests 7% of its revenue on marketing
  • Floor and Decor invested $2,000,000 in marketing creative in the 4th quarter of 2017

Marketing is an Investment, not a Cost

More often than not, marketing budgets descend from the top of the organization where marketing teams are considered cost centers and the marketing budget is perceived to be an expense. By this thinking, organizations will look at last year’s marketing expenditures and make a decision about where they want to spend more or less. Instead, your marketing budget should be treated as an investment, something that will bring a quantifiable and ascertainable return on investment over time. - Forbes May 2, 2017

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